Online marketing is becoming more and more popular these days. It is paving way for new businesses to reach the world without going for bigger capital investments. Promoting products through online medium is a superb way to reach the greater global audience. It is a great option to enjoy success within a short time limit. However, there are several myths surrounding the product promotion campaigns through online marketing. Let’s discuss about those:
First Myth: Marketing through online medium is costly
Definitely online marketing does not comes for free. But at the same time, it is not also that much expensive as one may think of. In fact, it is much cheaper than the manual and physical marketing approaches. Marketing a product online need not have to be expensive. Only the right technique needs to be sorted out. And more importantly, the return on investment will be quite fruitful. The PPC advertising methods as well social media connections are less expensive options but very effective in promoting products vial online marketing.
Second Myth: The Website should feature all the bells & whistles
These days, websites need not have to be flashy enough to attract clients. Rather, they need to be informative and specific towards the services they are offering. It is not about the bells and whistles of a website but the purpose it serves that matters mostly. Websites that can be easily navigated scores well in the search engines than the ones that have flashy design yet complex navigation procedures.
Third Myth: Rankings help in making a website rich
This is partly correct but not totally. In fact, GOOGLE ranking can help in driving traffic towards a website. That is the only purpose served. But the rest of the work will have to be carried out by the website itself. If the website does not supply enough of fruitful information, then in spite of being ranked higher, the site will slowly lose out on the traffic content. Getting at the top of ranking in Google Search Engine is not the only thing that makes online marketing easier. There are other factors to consider also.
Fourth Myth: Social media is totally a time wastage
This is totally a wrong concept. Social media can play a great hand in online publicity. Yes, social media acceptance can be helpful in creating and developing contacts. It can be highly beneficial in promoting a product or brand globally without facing much of constraints.
Fifth Myth: Web contents are mainly about keywords
No, totally wrong! Keywords usage needs to be limited in every web content. The right set of keywords should be used. And more importantly, the keywords need to be used appropriately. Too frequent usage of keywords can make the content meaningless. Many think that high usage of keywords can make all the difference. But no, it’s not! Keywords play a small role in popularizing the website. The content needs to be of high quality and informative. The site should be navigated easily. All these needs to be kept in mind while focusing on the online marketing procedure.
Remember, online marketing is not a tough ask but can be quite tricky, It should be dealt with a positive frame of mind. The initial responses may not be as quick as one may expect. But with the right mindset and positive approach, things will soon fall int he right place. patience is the key. Simply stay positive and hold the patience. This will ease out the situation. Online marketing is the next best thing in the world of business promotions and strategic advertising campaigns. Never forget it!
Author: George Abraham
Courtesy of www.georgescifo.com
