If there’s a secret to upping your blog quality, it’s this: Deliver real value. You don’t have to read blogs for long to know the difference between puff content and valuable content. So when you write, determine to deliver the valuable kind. Ask yourself what concrete, specific value you offer your audience, and make that the priority for what you do.
Here are a few types of content that are legitimately valuable:
Researched Facts
Whether you’re blogging recipes or survey results, double-check what you post. A recipe that’s been tested five times is more valuable than one that’s never been cooked. An article on the history of real estate in your area is worth reading when you’ve gotten all the facts straight. Give your audience researched facts, and they’ll be more likely to listen to you.
Something Unique
Stand out from all the other bloggers by saying something in a way that no one has said it before. If you’re a social media blogger, don’t repackage the same stale content everyone’s writing; think outside the box. Ask yourself what your audience needsa way to instantly improve their blog posts, for example? Then, write that.
Personal Stories
Your personal experiences and stories can be your greatest assetsbecause no one else in the world offers the perspective unique to you. What’s more, share your stories and opinions, and you open up the opportunity for meaningful connection. When readers find your blog a place that enhances their lives or understanding in some way, they’re sure to stick around. It’s not just your own story that matters, either. Interview or enlist guest bloggers, and maximize opportunities to benefit readers.
Curated Content
Readers always appreciate when someone else does some work for them; that’s one of the reasons curated content is so helpful. When you pull together a list of resources or links, you save your readers time and give them inspiration. Some bloggers, like celebrity blogger Lauren Conrad or Tracy Benjamin of Shutterbean do this every Friday.
Answers to Questions
Become an authority in your industry by becoming the place readers go when looking for answers. Whether you’re an auto company writing about common repair challenges or a book publisher explaining how to approach agents, when you answer the typical questions your readers have, they want to know about it.
Your Passion
Everything is more interesting when someone who is actually passionate is the one discussing it. Write about topics and ideas you care aboutYour audience will notice.
Author: Shanna Mallon
Courtesy of www.genuineseo.net
