Email marketing campaigns and activities are considered to be one of the most powerful and effective means of online marketing activity which is implemented by most of the digital advertising agencies and companies. Email marketing is a mode of online marketing that actually helps you to spread news about your business to the most relevant audience through email. Email marketing is considered very much efficient when compare with other traditional marketing activities and this is why email marketing has grown in stature in the last few years.
Email marketing was there since a long time, but of late more and more companies are turning towards email marketing campaigns to boost their leads, sales and their overall revenue. Initially email marketing was done directly through email inboxes, but taking some technical as well as legal aspects into consideration, majority of the companies started using various email marketing software to blast their email campaigns.
If done in the proper ways, there is no other better online marketing strategy other than email marketing campaign and good side of email marketing campaigns is that it is very much affordable even to the middle and base level companies. Today, in most of the companies there are even email marketing specialists who take care of email marketing campaigns and related activities.
Here are some of the major factors that have a positive influence towards making your email marketing campaign a success.
1) The email Marketing Software
The email marketing software that you use for your email marketing campaigns always plays a pivotal role in making your email marketing strategy a success. There are a lot of email marketing tools available and make sure you pick the one that has the best and most advanced features and facilities. A well equipped email marketing tool can easily help you in making your email marketing campaign a grand success to some extent.
2) The Relevancy of Your Email List
The email list is the list of emails that you wish to send your email campaign to. It is actually a slow and steady process of gathering targeted emails and creating a groups, but once you have target email list, you can very well make sure that your emails are reaching the most potential customers who are interested in your products r services. Sending emails to targeted lists will increase your chances of getting your leads converted into sales and the more relevant your emails are, the most chances of making it converted into sales.
3) The attractiveness of Your Emailer Design
Whenever you send bulk emails or an email campaign, you need to make sure that you do it with a well designed emailer template. The emailer template is actually an HTML template which is intended to make your email marketing campaign more attractive and goal oriented. People will always tend to interact with an emailer that is well designed and if the emailer template is designed in a creative sales point of view, then you conversion rate will also be high. So always make your emailer template attractive enough to catch the attention and increase the chances of getting more leads or sales.
4) Your Ad Copy and Message
You Ad copy and messages in the emailer can turn out to be another influential factor that decided the success of your email marketing campaign. Always come up with a creative, short and catchy ad copy and message in your emailer template as people will not be interested in long and unfocused messages in the emailer. If your ad copy and its messages are short, catchy and upto the point, then you will not find difficulty in getting more conversion rate from your email marketing campaign.
5) You Email Subject
People will not even dare to open an email with a weird email subject or anything that seems to be boring. Make sure that someone will definitely open the email seeing upon the subject of the email and here also you need to create the email subject with utter creativeness and smartness. Your email subject should be creative and interesting enough to force them to open the mail and read its content. A emailer campaign with a bad email subject is subject to massive failure and make sure that you do the right thing by making your email subject focused and catchy enough.
6) The Timing of the Email Blast
Most of the time, we do email blasting at a time when majority of our targeted audience are not in a position to open the mail due to various reasons. Identify the right time when majority of your customers in the email list are online and schedule your emailer blasting as per that. Otherwise the click ration of your email campaign will be low and thereby your conversion rate also goes down. On the other hand if your send your emailer at a time when majority of your potential audience are online, then you will indeed get a better email open rate and also a better conversion rate.
The above mentioned points are just some of the basic things that is needed to make a successful email marketing campaign and there are certain other factors which you will be able to learn from your experience and a combination of all these are require to make a efficient email marketing campaign. Hope that these points serves better for your email marketing activities and remember that email marketing is so much powerful and make sure that your emails reach the right audience with the right pitch, creativeness and attractiveness for a better conversion rate.
Author: George Abraham
Courtesy: www.georgescifo.com
