In many ways, social media serves as an indispensable tool for SEO campaigns by allowing marketers to leverage on social shares to increase online visibility, as well as build credibility and authority especially for those with a Google+ account. At the same time, it’s also a vital resource for learning more about a company’s niche and target audience, which, in turn, can prove useful for keyword research.
Social media offers several ways that can help marketers select the best keywords to improve their SEO efforts. For one, it helps identify which specific keywords are used by their audience. This is especially helpful for local SEO, since the target market’s preferred search terms might be considered “low search volume” and not register in Google’s keyword tool. Exploring social media also helps in discovering synonyms and related terms for certain keywords which can enrich content and prevent keyword stuffing.
A number of tools are available to make it easier to sift through social networks and discover the terms users often use. For instance, Topsy can help marketers gain insight into what their target audiences talk about on Twitter. Another is Ubersuggest, which leverages Google’s autocomplete engine to provide an extensive list of keywords taken from real user queries. Social Mention is yet another one that can be used to scan through blogs, microblogs, images, bookmarks, and other categories to keep track of mentions made about a company or any topic.
Additionally, social media provides the context that shows how the audience understands and discusses specific keywords. This makes it possible to create content that target readers will be able to understand and find relevant to their needs. And because it’s necessary to take the semantics of a word into consideration in today’s SEO, exploring the many ways a specific term is used in social media helps in determining which keywords reflect user search intent more closely.
Courtesy: www.seop.com
