Building a steady stream of web traffic might seem like a daunting task. More often than not, website administrators struggle with pushing up the number of visitors. A lot of time, just maintaining a constant traffic rate might require a substantial effort that does not always pay off. Aside from working on building backlinks, there are other opportunities that will provide any website with SEO benefits and which include no backlinks at all.
In fact, many of these opportunities are so effective that every website in the world, no matter what content it provides, should use one or more of them. Here are the most interesting alternative possibilities how any website can improve search ranking.
Focusing on the Latest News
There is no doubt that people flock to their information sources once something big or important is occurring. This is also the most important moments when a website should employ a strategy called newsjacking. Like a piggyback ride, in this case, anyone who is fast enough and clever enough to react to a big event will receive plenty of traffic. While big news companies like BBC or CNN hold Domain Authority, meaning that their articles will always occupy the first spots, the rest of the ranking on the first page will go to the website that produces the best newsjacking results. But, it is always important to keep content in mind when exercising this option to improve search rankings. This means that any and all newsjacking articles should rely on factual data and bring something relevant to the discussion. If that is not there, visitors might see the same content as fraudulent and created only to lure visitors without offering them real content.
Adding Rich Data
Rich data represents any type of content that is not purely old-fashioned HTML-based text or images. These snippets of rich data can be songs, events, videos, podcasts or even presentations. Google and every other search engine value the presence of this type of content, because it shows that the website administrators produce an effort to bring their visitors something new and dynamic, which is kind of the point of any modern Internet trend. At the same time, this kind of data will provide smaller bounce rates, which is also a very desirable effect.
Google Plus Presence and Annotations
Sharing content on any social network brings possible visitors from the same network. But, in the case of Google Plus (Google+), the network that is owned and run by the search giant, all sharing of data internally also ends up in the search results. This is immensely valuable, and not many people realize this fact. In other words, any Google Plus annotation will result in an SEO enhancement via their inherent company-2-company connection. This is why anyone who cultivates a Google Plus presence gradually, but continuously builds their SEO, which is a direct boost that can improve search ranking.
Website Speed
A slow website will not be a high ranked website, no matter how good its content or design is. Google confirmed that it makes estimates on the speed of a website deployment, which means that slow sites will get downgraded and will need more direct SEO effort to repair their standing. Because of this, the page load time has to be lightning fast for any website that desires a good ranking.
Mobile First
The future belongs to the mobile devices. Having a website that is not optimized or configured to display content on devices like smartphones or tablets is equal to a slow death for the same online resource. Audience and region of interest do not play a role in this. Every visitor on every continent will be utilizing mobile devices as their primary Internet browsing tool in less than 5 years. Recently, Google also confirmed that any mobile unfriendly website will be demoted in their ranking results. This is why going mobile first is already a very smart move.
With these ideas on how to improve search ranking, creating backlinks does not need to be an integral part of a successful SEO boosting campaign. Instead, these tips will allow anyone to receive bigger numbers of visitors to their website in no time at all
Courtesy: seoservicesgroup.com
