Video marketing
Animation Explainer Video Production – An Ultimate guide (2025 Edition)
Posted: Thu, 02 Jan 2025 07:29:00 +0000
- Explainer Videos are useful for a top-of-the-funnel for Attract and Educate
- Duration should be around 90 seconds
- Think of it as your sales pitch, so try to answer user’s all apprehensions
If you have a new concept/ idea which needs to be presented to its prospective users in an interesting manner then nothing works better than an animated explainer video.
For example – Squatty Potty created an explainer video and got 31m views so far
Squatty Potty helps its users in correcting their pooping posture. And then created a simple explainer video to convey this ‘not so simple’ solution.
In order to simplify Animation Explainer Videos for Organizations, we have created this ultimate guide to answer all your questions
Check out – Top 25 Global Video Marketing Disruptors
What is the Animation Explainer Video making process?
Step 1: Scriptwriting for Animation Videos
Concept/ Script is the king in any video.
So we should not take this lightly and spend a good amount of time writing a good script.
A good script is one that can convey your value proposition effectively to your target audience and invoke an emotional response to buy/ try your product.
Important Tip:
Step 2: Animation Video Production
Once the script is finalized, it goes into production where explainer video creator creates animations/ graphics and adds the voice over.
Step 3: Feedback incorporation
Once the first draft is done, we have the chance to check the audio-visual format of the text content we wrote. We can give our feedback and suggest changes to the producer.
The animated explainer video company would then make these changes and send you the revised drafts. Once all the changes are incorporated, your final video is ready.
What is the cost of creating an animated explainer video?
In order to understand the cost, let’s first understand the elements that contribute to an explainer video cost:
- Duration of Animation
- Types of animation
- Amount of customization or tool-based
- Voice over quality
Based on the above parameters, an animation video could cost $300 to $1800 for 60 seconds.
Things we should figure out as a brand from a video marketing perspective
- What one thing we want our audience to remember after they watch the video
- What exact action do you want our audience to take after they watch the video
- What are the apprehensions of your Target Audience about using your product?
What qualities to look for in an Explainer video production house or agency?
Creative Scriptwriting –
Video is a creative audio-video content and the main reason we outsource this service is because of Creativity hence it should be the biggest filter. You can check the animation video production company’s previous work to gauge that or ask for a concept note.
Price –
This is obviously an important factor and as usual a tricky one. Too high would not be good for your pocket and too low might not fulfill your video creation agenda.
Professional Project Management –
This is the most underrated factor while selecting an explainer video maker but we realise once we go through the first process.
By professionalism, we mean – delivering on time and delivering the same quality which was promised.
Many times companies make the mistake of going for the low animated video cost option and start suffering because of an unprofessional attitude of the animation video production house. Delivering on time, quality promised and proper communication are the criteria not to be taken lightly.
Video Marketing and Distribution Knowledge –
Video marketing doesn’t just end with the creation of the video. Actually, it starts with it.
And as a business, we want this video content to give us the desired results. For this, the video needs to be distributed/ promoted/ marketed well enough. We can always ask for some ideas from an animated explainer video production company.
Bonus Tip:
Here are the Top 40 Video Production Companies in India
Explainer Video Marketing and distribution checklist
- Do YouTube SEO properly – Just do not publish it on YouTube.
- Link it in your email signature – You are sending emails to so many people. So why not use that as a distribution medium for your video?
- Share on all social media channels with proper thumbnail, description, hashtags, etc. Adding it in the ‘Story’ will get some more eyeballs
- Give the video an initial push by asking all your colleagues to share on their social media profiles.
- If you can find relevant and active Facebook and LinkedIn groups, you can share the video there as well.
Visual memories are the strongest memories. Create such memory about your product/ company in user’s mind through a Video
- Explainer Videos are useful for a top-of-the-funnel for Attract and Educate
Create, discover and follow content with RSS feeds. Automate sharing to blogs and social networks.